It looks like Sonic Drive-In has ironed out any issues they were having with their attempted development of one of their restaurants here in the Lake Oroville real estate market.
After being delayed for nearly a year, it appears that the company is nearing the ground breaking for its newest Northern California unit. In driving to work this morning at 7:15 I noticed the “Coming Soon” sign on the vacant lot next to our new Holiday Inn Express. This will be another nice addition to Oroville Dam Blvd in an area that has laid vacant for a number of years.
I know what you are going to say, “Just what we need, another burger joint.” While it is true that there is no shortage of fast food places in town ( including the Burger King I used to own and operate), it is a positive thing for the Oroville market, as it will provide more entry level jobs, and probably 2 or 3 managerial positions. Yes, we do need more than just entry level jobs here, but it certainly better than no jobs at all. If the Feather River Recreation and Parks District can spend $4.5 million to keep 16 people employed, then it makes perfect sense for Sonic to invest somewhere in the neighborhood of $1.5 million to create 30-40 jobs.
I think is is also a recognition by a major company that this town is economically viable enough to invest in. To be honest, I am a bit surprised that we didn’t take a back seat to Chico on this one. Apparently the company execs felt Oroville was the best for them to be at this time, than the Chico market. I am sure, though that it won’t be long before Chico has its own.